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Achieving Privacy in the Age of Analytics 

A National Forum on Web Privacy and Web Analytics was an IMLS-funded, community-fueled project to shape a better analytics practice that protects our users’ privacy from unwanted third-party tracking and targeting.


The Privacy Forum was held September 2018 in Bozeman, Montana, where 40 librarians, technologists, and privacy researchers collaborated in producing a practical roadmapfor enhancing our analytics practice in support of privacy. Read more about the Forum.

The project concluded in April 2019 with the release of a White Paper, an Action Handbook, and eight Pathways to Action for improving privacy and analytics. Please access our resources below.




white paper imageWhite Paper

 A report that synthesizes forum activities and articulates a roadmap for enhancing our analytics practice in support of privacy.

Read the White Paper  

action handbook imageAction Handbook

Provides resources and good practices to guide libraries in implementing privacy-focused web analytics.

Read the Action Handbook 



notes imageAnalytics Dashboard

A simple, lightweight analytics framework and dashboard to show only necessary data points.

Read more about the Analytics Dashboard 

notes imagePrivacy Badging

A Privacy Certification System to establish stratified data privacy standards for libraries and their information vendors.

Read more about Privacy Badging 

notes imageToolkit for Values-Based Assessment

Tools and best practices for implementing ethical and user-conscious assessment

Read more about the Assessment Toolkit 

notes imagePrivacy Research Institute

A research institute to create evidence-based privacy advocacy

Read more about the Privacy Research Institute 


notes imagePrivacy Leadership Training

A privacy-focused training module that can be integrated with established leadership institutes 

Read more about Privacy Leadership Training  

notes imagePrivacy Policy Workshop Series

Professional development workshops for writing and implementing library privacy policies.

Read more about Privacy Policy Workshops 

notes imageTribal Communities

Education and outreach to tribal colleges and universities, tribal youth organization, and Indigenous language organizations.

Read more about Privacy and Tribal Communities 

notes imageModel License for Vendor Contracts

Developing model license language that would support libraries in advocating for user privacy when contracting for services and content.

Read more about Model Licenses 





Project Sponsors


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This project is made possible in part by the Institute of Museum and Library Services, through grant # LG-73-18-0100-18.The IMLS is the primary source of federal support for the nation’s libraries and museums. They advance, support, and empower America’s museums, libraries, and related organizations through grantmaking, research, and policy development. Their vision is a nation where museums and libraries work together to transform the lives of individuals and communities. To learn more, visit www.imls.gov.

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