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Achieving Privacy in the Age of Analytics 

A National Forum on Web Privacy and Web Analytics was an IMLS-funded, community-fueled project to shape a better analytics practice that protects our users’ privacy from unwanted third-party tracking and targeting.


The Privacy Forum was held September 2018 in Bozeman, Montana, where 40 librarians, technologists, and privacy researchers collaborated in producing a practical roadmapfor enhancing our analytics practice in support of privacy. Read more about the Forum.

The project concluded in April 2019 with the release of a White Paper, an Action Handbook, and eight Pathways to Action for improving privacy and analytics. Please access our resources below.




white paper imageWhite Paper

 A report that synthesizes forum activities and articulates a roadmap for enhancing our analytics practice in support of privacy.

Read the White Paper  

action handbook imageAction Handbook

Provides resources and good practices to guide libraries in implementing privacy-focused web analytics.

Read the Action Handbook 



notes imageAnalytics Dashboard

A simple, lightweight analytics framework and dashboard to show only necessary data points.

Read more about the Analytics Dashboard 

notes imagePrivacy Badging

A Privacy Certification System to establish stratified data privacy standards for libraries and their information vendors.

Read more about Privacy Badging 

notes imageToolkit for Values-Based Assessment

Tools and best practices for implementing ethical and user-conscious assessment

Read more about the Assessment Toolkit 

notes imagePrivacy Research Institute

A research institute to create evidence-based privacy advocacy

Read more about the Privacy Research Institute 


notes imagePrivacy Leadership Training

A privacy-focused training module that can be integrated with established leadership institutes 

Read more about Privacy Leadership Training  

notes imagePrivacy Policy Workshop Series

Professional development workshops for writing and implementing library privacy policies.

Read more about Privacy Policy Workshops 

notes imageTribal Communities

Education and outreach to tribal colleges and universities, tribal youth organization, and Indigenous language organizations.

Read more about Privacy and Tribal Communities 

notes imageModel License for Vendor Contracts

Developing model license language that would support libraries in advocating for user privacy when contracting for services and content.

Read more about Model Licenses 


Forum Participants

  • Andrew Asher, Assessment Librarian, Indiana University
  • Tyler Bass, Computer Science Undergraduate Student, Montana State University
  • Erin Baucom, Digital Archivist, University of Montana
  • Steve Borrelli, Head of Library Assessment, Penn State University
  • Deborah Caldwell-Stone, Deputy Director, ALA Office for Intellectual Freedom
  • Danielle Cooper, Senior Researcher, Ithaka S+R
  • Edward M. Corrado, Acting University Librarian, Naval Postgraduate School
  • Tristan Denyer, UX, UI, and Product Designer
  • Alex Dolan-Mescal, Design Consultant and UX Designer on Documenting the Now
  • Emily Drabinski, Coordinator of Library Instruction, LIU Brooklyn
  • Tabatha Farney, Web Services Librarian, University of Colorado at Colorado Springs
  • Susanna Galbraith, Virtual Services Librarian, Health Sciences Library, McMaster University
  • Anne T. Gilliland, Scholarly Communications Officer, University of North Carolina at Chapel Hill
  • Chris Gilliard, Professor of English, Macomb Community College
  • Cody Hanson, Director of Web Development, University of Minnesota
  • Margaret Heller, Digital Services Librarian, Loyola University Chicago
  • Lisa Hinchliffe, Professor/Coordinator for Information Literacy Services and Instruction, University of Illinois at Urbana-Champaign
  • Magera Holton, Co-Founder and Designer, Related Works
  • Qiana Johnson, Collection and Organizational Data Analysis Librarian, Northwestern University
  • Anne Klinefelter, Director of the Law Library and Professor of Law, University of North Carolina at Chapel Hill
  • Manisha Khetarpal, Librarian, Maskwacis Cultural College
  • Martha Kyrillidou, Principal, QualityMetrics 
  • Nettie Lagace, Associate Director for Programs, National Information Standards Organization (NISO)
  • Topher Lawton, Instructional Technology and Assessment Librarian, Georgetown University
  • Monica Maceli, Assistant Professor, School of Information, Pratt Institute
  • María A. Matienzo, Collaboration & Interoperability Architect, Stanford University
  • Donovan Pete, Diné Graphic and Web Designer, Program Supervisor, Torreon Community Library
  • Matthew Regan, Instructional Services Program Leader, Montana State University
  • Rebecca Ricks, Ford-Mozilla Open Web Fellow, Human Rights Watch
  • Yasmeen Shorish, Data Services Coordinator, James Madison University
  • Maura Smale, Chief Librarian, New York City College of Technology
  • Santi Thompson, Head of Digital Research Services, University of Houston
  • Bonnie Tijerina, Librarian, Entrepreneur and Library Community Convener, and Data & Society Fellow
  • Ken Varnum, Senior Program Manager, University of Michigan
  • Kelvin Watson, Director, Broward County Libraries
  • Jaci Wilkinson, Web Services Librarian, University of Montana 
  • Becky Yoose, Library Applications and Systems Manager, Seattle Public Library
  • Katie Zimmerman, Scholarly Communications & Licensing Librarian, MIT
  • Angela Zoss, Assessment and Data Visualization Analyst, Duke University

Forum Facilitators

  • Jason A. Clark, Head of Special Collections and Library Informatics, Montana State University
  • Jacqueline Frank, Instruction & Technology Librarian, Montana State University
  • Sara Mannheimer, Data Librarian, Montana State University
  • Scott Young, User Experience and Assessment Librarian, Montana State University


Project Sponsors


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This project is made possible in part by the Institute of Museum and Library Services, through grant # LG-73-18-0100-18.The IMLS is the primary source of federal support for the nation’s libraries and museums. They advance, support, and empower America’s museums, libraries, and related organizations through grantmaking, research, and policy development. Their vision is a nation where museums and libraries work together to transform the lives of individuals and communities. To learn more, visit www.imls.gov.

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