Simmons Choices 3 (In Library only)
Connect to Simmons Choices 3 (In Library only)
What is it? Simmons Choices 3 (Fall 2002 and Fall 2000 Data Sets) is a consumer demographics marketing survey, which was created by Simmons Market Research Bureau. This electronic resource can be used to create customized reports on consumer buying habits and product usage as well as on consumers media preferences. The data collected in this survey of about 5,000 questions asked of about 30,000 adults in the United States per year. This means that this resource does not cover children or people living outside of the United States. In addition, only certain products, services, groups, and media were surveyed so you may not find what you are looking for in this survey. As of Summer 2005, Fall 2002 Data Set is available. Updated roughly every two years.
Why use it? Simmons Market Research Bureau consumer demographics
Coverage: 2002
Access: Only available on one single computer in the library reference area - computer X146 located in the back left-hand corner of the computer area behind the Reference Desk on the 1st floor of the library
Learn more: Tutorial: Simmons Choices 3 - The Basics pdf online tutorial. There is also a complete user manual at the computer workstation.
Last updated: 2008-12-16 15:23:45 by Greg Notess