COURSE DESCRIPTION

This course explores social media practices from the perspectives of community building. Students will explore social media platforms, individual and organizational identities, privacy and ethics, advertising and analytics, and the capacity of social media to build community. By modeling a service learning approach, students will engage in the theories and practices of social media through reflective and practice-based activities, culminating in the creation of a social media strategy for an organization. Course meets Tuesdays and Thursdays, 10:50am-12:05pm, Fall 2022.

FACULTY

Doralyn Rossmann: doralyn@montana.edu and Anika-Anzum Prima

UPCOMING COURSE OFFERING

Fall 2022, (online, Tuesdays, 12:30-1:45pm)

LEARNING OUTCOMES

By the end of this class, students will be able to:

  • Explain the historical development and definitions of social media, and critically evaluate information exchanged via social media.
  • Express a personal and organizational voice through social media, with an analysis of ethics, privacy, and bias.
  • Create and implement practical applications of social media for real-world community building.