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Social Media at Montana State University (MSU) Library

Why Follow Us

Through our social media you will learn all sorts of things about MSU, libraries, and the famed quest for knowledge. Our social media activity is wide-ranging, so at any given point we will post about the history of campus, activities and events, historical images of MSU and Montana, study tips, and research resources. Check us out! 

Where To Follow Us

What We Expect

There is a lot going on at MSU Library, and many ways for you connect with us.

One of the ways we want to share with you and have you share with us is through our uses of social media. Since social media works by being "social," we encourage you to comment, re-tweet, and share your stories in all those social media ways.

We also want to share your experiences, enthusiasm, and ideas with others, so we reserve the right to reuse your comments for research purposes and promotional materials so that we can understand and showcase our thriving online community.

Lots of staff members at MSU Library are involved in our social media projects and, like all of you, we are individuals and have different ways of expressing ourselves in our personal and professional lives. As members of our campus and online social media community, we ask you to follow the standards and guidelines of the major social media sites. As far as rules go, we agree with what Facebook, Twitter, Instagram, Pinterest, and Tumblr have to say on the matter.

We also have guidelines specific to our community. We will not post or tolerate posts that contain:

  • Items or comments that are obscene, racist, derogatory, or similarly objectionable in their content
  • Personal attacks, insults, or threatening language
  • Potentially libelous statements
  • Plagiarized or copyrighted material
  • Commercial promotions or spam

 

 

Our Mission

Social media at the MSU Library is led by an internal committee called the Social Media Group. This group's purpose is to oversee the MSU Library's social media. Makes sense! We have created a Social Media Guide to help...guide us. Also makes sense! The Social Media Group engages with patrons and the larger online community through regular social media activity and identifies new ways to increase the visibility of the library's social media profile both on campus and online.

It strives to:

  • Engage a growing and active university community by expressing through certain high-trafficked social media channels the services, collections, and personality of the library and the library employees.
  • Expand beyond the concept of "Library as Building" by creating interactive online information-sharing spaces that emphasize "Library as Services and "Library as Resources" to students, researchers, faculty, and to the greater library, university, and Montana community.
  • Cultivate these spaces to be consistent with the concept of the library learning commons, recognizing that library-users are crafting online lives that reflect and interact seamlessly with their off-line world.
  • Develop relationships through social media that will ultimately allow our community to discover a library that is more relevant, approachable, valuable, and vital, with resulting increases in foot traffic, virtual and in-person reference interactions, and overall awareness and use of library services and library resources.
  • Serve as social media leaders on campus and in the community by developing expertise through research, real-time interactions, platform and trend awareness, instructional and teaching sessions, engaging discussion across campus social media constituencies, and successful online community building.
  • Conduct research regularly to assess the impact and value of the MSU Library's social media activity across all platforms.

Who We Are

For any and all information about social media at the MSU Library, contact the members of our social media group:

 

Social Media Guide

Social Media Goals

  • Engage a growing and active university community by expressing through certain high-trafficked social media channels the services, collections, and personality of the library and the library employees.
  • Expand beyond the concept of "Library as Building" by creating interactive online information-sharing spaces that emphasize "Library as Services" and "Library as Resources" to students, researchers, faculty, and to the greater library, university, and Montana community.
  • Cultivate these spaces to be consistent with the concept of the library learning commons, recognizing that library-users are crafting online lives that reflect and interact seamlessly with their off-line world.
  • Develop relationships through social media that will ultimately allow existing university communities as well as newly-built online communities to discover a library that is more relevant, approachable, valuable, and vital, with resulting increases in foot traffic, virtual and in-person reference interactions, and overall awareness and use of library services and library resources.
  • Serve as social media leaders on campus and in the community by developing expertise through research, real-time interactions, platform and trend awareness, instructional and teaching sessions, and successful online community building.

Facebook

  • Community Focus: Undergraduate student population; greater Bozeman community
  • Goal: Increase undergraduate and community awareness and use of library services and resources; cultivate an inviting online personality; create a Facebook page that can serve to extend the Library's services and community activity
  • Values: Intellectual curiosity; information sharing; undergraduate learning; book reading; use of web-based information-related technology; community building; friendly and accessible library service
  • Activity Focus: Emphasis on information sharing while remaining responsive to social interaction
  • Tone and Tenor: Welcoming, warm, cheerful, energetic
  • Posting Frequency: 1-5 posts per day, with monitoring of subsequent interactions
  • Posting Categories: Announcements, Events
  • Services and Resources: new books, instructional sessions, periodical highlights
  • Ongoing series:
    • e.g., "From the Ref Desk" and "From the Archives"
    • Promotion: faculty and staff recognition, library-related news articles
    • Community-building: One Book One Bozeman, banned books, MSU news and events
    • Interactive: question posts, library- and university-related quizzes
  • Posting Personnel: Mary Anne Hansen and Angela Tate

Twitter - Library (@msulibrary)

  • Community Focus: Undergraduate and graduate students; other MSU units/departments; library and information professionals and organizations
  • Goal: Build an online community of library-supporters via social media engagement, accomplished through regular interactions with students and others on Twitter; form partnerships through mutual support of other MSU entities via Twitter; engage and connect with other libraries, librarians, library organizations; Increase awareness of library services, resources.
  • Values: Availability to help students; care/concern for followers; professional engagement; scholarly research; specialized library services and resources
  • Activity Focus: Emphasis information sharing and social interaction
  • Tone and Tenor: Welcoming, warm, cheerful, energetic
  • Posting Frequency: 5-10 posts per week, with regular monitoring of subsequent interactions; no automatic posting; tailor wording of posts for community and 140-character limitations; can schedule in advance through HootSuite; commenting on other's Twitter posts, retweeting, and favoriting as appropriate
  • Posting Categories: Events, news and other content that focuses on matters important to students who use the library; Original library content: Blog posts (ideally 1 per month), "Tip of the Week," "Think Tank," Tumblr posts Services and Resources: New databases, current databases and guides, ask-a-librarian
  • Posting Personnel: Doralyn Rossmann; other can send along ideas/content as appropriate
  • Assessment: Tracking interactions through HootSuite and ThinkUp; focus groups; "Assessment in Action"

Twitter - Scholarship (@ResearchAtMSU)

  • Community Focus: Graduate student and faculty researchers; library and information professionals (?), the wider MSU community, the wider academic community
  • Goal: Engage and connect with academic researchers, MSU community; increase visibility of research at MSU, publicize ScholarWorks. Educate about open access trends. Find more MSU researcher twitter users and highlight research from these users.
  • Values: Professional engagement; scholarly research; data management and scholarly communication
  • Activity Focus: Emphasis on information sharing while remaining responsive to social interaction
  • Tone and Tenor: Knowledgeable, professional, conversational, hortative of research achievements at MSU
  • Posting Frequency: 5 posts per week, with regular monitoring of subsequent interactions
  • Posting Categories: Events, news and other content that focuses on research at MSU: highlights of librarian expertise, journal articles, ScholarWorks highlights, cool research happening on campus, resources to facilitate research and research products (e.g. publications and data), photos of Leila and Sara in action around campus (department meetings, research fairs, presentations, etc.).
  • Posting Personnel: Leila Sterman (Mon and Wed) and Sara Mannheimer (Tues and Thurs)

Tumblr

  • Community Focus: Montana-wide community, with a focus on state and local culture and history Goal: Increase awareness of Library collections
  • Goal: Increase awareness of Library collections
  • Values: Primary source engagement; visual engagement; book reading
  • Activity Focus: Emphasis on information sharing while remaining responsive to social interaction
  • Tone and Tenor: Light-hearted, casual, experimental
  • Posting Frequency: 3-5 posts per week
  • Posting Categories: Highlights from the Library catalog, Special Collections, and University Archives
  • Posting Personnel: Scott Young

Pinterest

  • Community Focus: Montana-wide community; libraries and librarians; book lovers and western history enthusiasts
  • Goal: Increase awareness of Library collections; engage and connect with other libraries and library users; continue our inviting online community
  • Values: Primary source engagement; visual engagement; book reading
  • Activity Focus: Emphasis on information sharing while remaining responsive to social interaction
  • Tone and Tenor: Light-hearted, casual, experimental
  • Posting Frequency: 1-3 posts per week
  • Posting Categories: Resources: highlights from the Library catalog, Special Collections, and University Archives Community-building: Internet content for book and library lovers Library and MSU events, news, and other related content
  • Posting Personnel: Angela Tate

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